Tags - increase
August 3, 2011August 3, 2011  6 comments  Advocate, Facilitate, Support

Tournament Frequency Escalator

  • Strategy to move light users to medium users
    • Explain value of competing more often
    • Offer discounted pricing for multiple events
    • Provide recognition at the club and state level for medium users
    • Increase opportunities for novice wrestlers to compete on level playing field
  • Strategy to move medium users to heavy users
    • Market previous competitors (alumni) and their paths to their accomplishments
    • Demonstrate the value in traveling and competing in higher level events
    • Dispel myths about regional and national competitions
    • Provide recognition at the state and local level for heavy users
    • Demonstrate the return for the added expenditure
    • Provide opportunities to offset costs

 


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