Over the years we have developed a lot of things that worked and some that didn't. We didn't give up on the things that didn't work but figured out why, tweaked them, reworked them or dumped them. The result is a lot of ideas that were put into practice that paid dividends for us. From marketing to club rules to parent tips, all of this stuff has helped. We hope that if you can't use any of this that it at least sparks an idea for you that pays off down the road. READ MORE

• Strategy to move light users to medium users
  • Explain value of competing more often
  • Offer discounted pricing for multiple events
  • Provide recognition at the club and state level for medium users
  • Increase opportunities for novice wrestlers to compete on level playing field
• Strategy to move medium users to heavy users
  • Market previous competitors (alumni) and their paths to their accomplishments
  • Demonstrate the value in traveling and competing in higher level events
  • Dispel myths about regional and national competitions
  • Provide recognition at the state and local level for heavy users
  • Demonstrate the return for the added expenditure
  • Provide opportunities to offset costs