Why Positive Coaching is Good Business:
How to Benefit from Building a Positive Organizational Culture

sponsored by Positive Coaching Alliance, Worldwide Sports Supply
& Riot Sports Marketing

Charlottesville, VA - April, 25 2011 - Businesses and community members want to be associated with positive organizations. This webinar is for youth and high school coaches and team leaders who want to build a positive organizational culture and learn how to reap the rewards for their team, financially and otherwise. The positive coaching movement, spearheaded by Positive Coaching Alliance (PCA), has coaches building their programs around this philosophy. Learn how to not only build a positive organizational culture around your team but also how to leverage it for fundraising and growth.

This webinar will have three phases. First, we will discuss how to build a positive organizational culture with PCA’s David Jacobson as well as specific tools that coaches can use to help them attain their cultural goals (such as Two Minute Drills and the Leaders Clipboard). Second, Jim Harshaw, founder of Riot Sports Marketing, will then discuss how to spread your culture beyond your athletes and into your community through online communications, including Facebook, email newsletters and even Twitter. Finally, Harshaw and Jacobson, whose pre-PCA career focused on sponsorship, will share ways to leverage your positive culture to secure sponsors for your team. Learn more about what sponsors want and how to approach them.

Join us on Wednesday, May 4th at 9 PM ET (6 PM PT) for this one hour live event. Following the webinar, attendees will receive the "Positive Coaching is Good Business Quick Start Guide", a document with tips, tools and how-to's for building your positive team culture and leveraging it for growing your program. Register Now!