Everyone wants a website. "You need a website," everyone says. "If you don't have a website," everyone says, "you're non-existent."

"Everyone" is wrong.

Websites are cumbersome. Even the simplest website is technically intimidating not to mention time consuming to maintain. Consider the fact that if I don't set aside time to come to see it then I'll never know what is on it! If you don't have a website already, spare yourself the headache.

The widely used but oft misused Facebook Fan Page is the solution for the organization with limited resources (both time and human):

* They have more functionality than any traditional website (add photos, video, events, schedule, online donation button, discussion forum etc).
* They are free and anyone with minimal technical know-how can maintain one.
* Anyone (even the aforementioned "everyone") can view it with or without a Facebook account
* Get a custom domain name (www.your-organization.com) for it

Post an update on a traditional site and, like the proverbial tree in the woods, you can wonder if it actually makes a noise. Post it on your Facebook Fan Page and all of your fans will see it, can share it and comment on it.

Make life easier. Ignore everyone.