What do fans want to know? What would they love to know? When you educate and inform your fans you will have a fan base that is ready to take action to support you (hence start a Riot!), buy tickets, and support your team fundraisers. Pull back the curtain and let them see the inner-workings of your team. Give them a sense that they are a community of fans who belong together by uniting them around a common cause- your team. Twitter is a great way to do this. I hear lots of coaches and administrators ask what they could post on Twitter. First, understand that you should not be a one-way pipeline of information. The beauty of Twitter is that you can engage with your fans in a way that is not otherwise possible. Other than that, fire away!

1. Post-game stats
2. Pre-game hype
3. Live in-game updates
4. Injury report for your team
5. Injury report for opposing team
6. Quotes from athletes
7. Quotes from coaches
8. How practice went last week
9. What you will do at today's practice
10. Report on popular alumni
11. Ask for fan feedback
12. Hotel info for roadtrips
13. Fundraising requests
14. Congrats to other teams at your school
15. Team superlatives
16. @mention super-fans
17. Retweet fans or even the competition
18. Share your team's hashtag (#)
19. Share a hashtag relevant to your sport, community or an event
20. Tweet or retweet info relevant to your sport
21. Pictures
22. Links to videos
23. Links to useful or interesting websites
24. Introduce fans to each other "@Fan1 meet @Fan 2  You're from the same city!"
25. A link to a Twitter list that your followers might want to follow
26. Alert fans to an interesting event
27. A link to your Facebook Page
28. A link to your email newsletter sign-up form
29. A link to your text message alerts sign-up form
30. A link to your mobile website
31. Flashbacks

The point is, the options are virtually limitless. This is a conversation. Take action today. Join the discussion on Twitter! Get access to our on-demand Twitter webinar.